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Broken Pot Turned Into Profitable Sideline

Tuesday, April 20th, 2010

In my neck of the woods there’s a nice plant nursery. I say ‘nice’ because it’s not necessarily laid out on a grid. The greenhouses are situated all over their property but not laid out in lines. In between greenhouses they have sitting areas, some paved, some with other ground covers so that you get the chance to see some of their products in use.

It’s smart.

There’s even a gorgeous fountain area off the deck that leads to one area of greenhouses. I love to go there to shop!

When you pull in you’re greeted with a series of big ceramic fountains that they even have bubbling in the winter. Then, they’ll sometimes have ice down their sides, gorgeous!

Every now and then they’ll break a pot. They were stacking them up and using the shards in the bottom of large planters, or crushing them for fill. Then one day, a lady came in looking for a broken ceramic pot.

They were flabbergasted, but let her buy one of the busted ceramic pots.

They had to ask. What are you going to do with it?

It seems she had a small fish pond in her backyard and wanted the pot to put into the pond to create a spot for the fish to hide. Right then and there the nursery started a new sideline business that has since exploded. They sell broken pots, specifically ‘broken’ pots to people with backyard ponds.

The pots are now designed to lay on their sides, come in a myriad of colors, designs and shapes, all from one lady thinking outside the box.

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